Personal Finance

Shoppers should keep that average discount in mind as they hit the stores and online this week, according to WalletHub analyst Jill Gonzalez.

“If you see something that is marked down as less than 37 percent, you might not be getting a true Black Friday deal,” Gonzalez said.

The top three areas where Black Friday discounts will be concentrated are apparel and accessories, with discounts averaging 28.03 percent; computers and phones, at 10.61 percent; and appliances, at 9.9 percent, according to WalletHub.

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