The technology analyst also said some advertisers are looking more closely at Snapchat. And despite the negative reviews of the app redesign that prompted Citi to downgrade the stock to sell Tuesday, Ives said Snapchat’s app redesign is beneficial in the long term. He predicts it will bring new users, especially those in the key advertising target market of the older age category.
Shares of Twitter traded little changed late Wednesday morning, while Snap shares fell 2 percent. Facebook shares climbed more than 2.5 percent.
“We do believe a renaissance of growth and new [monthly active user]/engagement is starting to benefit both SNAP and Twitter as organic initiatives/targeted ad algorithms, app redesign, and a host of content driven campaigns are serving as positive catalysts in the field for 2018,” Ives said.
Over the last six months, shares of Mark Zuckerberg’s company have struggled relative to the other two social media stocks. Facebook shares climbed just 5 percent over the last half year through Tuesday’s close. In contrast, Twitter shares are up 105 percent over the last six months, while Snap shares are up 35 percent.
Facebook said on Jan. 31 that fourth-quarter updates to video recommendations contributed to a 5 percent drop in time users spent on the social media network. The company has announced other changes to its news feed in the last several weeks to emphasize posts from personal connections rather than brands.
Twitter and Snapchat parent Snap posted more upbeat quarterly reports earlier this month. Twitter reported net profit for the first time ever, while Snap posted a smaller-than-expected loss per share amid a sharp double-digit jump in revenue.